Arts and the Creative Process

The main forms of expression in the arts are painting, music, theater and dance. Art disciplines have been in existence from the beginning of time. Man has an instinctive need to express himself.Thus, this was manifested in wall paintings in Egypt, silk paintings in the Asian communities, Greek sculptures in European cities among other artifacts.DanceThe first dance is salsa. The primary element in this dance is weight change. The dancer shifts his or her weight without affecting the upper body. Only the lower body moves to the music. This is normally a partner dance. It is often performed by a man and a woman.The pace of the dance varies with the drummer’s beats. It can be very fast or moderately slow. The movements in this style are fluid since it was originally borrowed from several other influences (Cooper, 2001).The second is the Waltz. This dance was conceptualized in the 18th century in Eastern Europe. It is a ballroom dance, where the dancer glides gracefully across th e room with a partner. The basic steps are relatively easy to learn. The partners hold each other close while dancing. There is a leader, the man, who shows the follower, the woman, the next step. The third is tap dance.Here, the performer wears specially made shoes that produce a clear tapping sound when they hit the floor. The tap sounds must vary to create a different resonance with each step (Dolfsma, 2004). The performer must balance his or her weight on the balls of their feet. The feet are used to produce rhythmic sounds.The final dance is the break dance. This was primarily a street dance. The style integrates suppleness and style. The breaker’s upper body must be very sturdy. The head and hands are most utilized in this dance.MusicThe first genre of music is pop. This is the popular music at any one time. The performers can vary in number. The songs have a melodic chorus that is easy to remember.   However, the songs are arranged in the traditional structure. The s econd is Rock and Roll. Guitars are the main instruments played here. The music has gained massive popular appeal over the years (Dolfsma, 2004). It is truly motivated by Blues music. There are two types, soft and hard rock.The third type is Gospel music. It is sung to express faith in Christianity. It is a substitute to conventional music in the secular realm. It is expressed in all other genres. The main theme is giving praise to God. The final genre is neo-soul. It is a fairly recent form of harmony. This music is very poetic. The themes of the songs are usually socially conscious. This music is a combination of jazz and hip-hop.

Questions and Answers: The Catcher in the Rye Essay

1.What happened at the beginning, middle, and end? 2.Who are the characters in the story, and what are they like? Holden Caulfield – The protagonist and narrator of the novel, Holden is a sixteen-year-old junior who has just been expelled for academic failure from a school called Pencey Prep. Although he is intelligent and sensitive, Holden narrates in a cynical and jaded voice. He finds the hypocrisy and ugliness of the world around him almost unbearable, and through his cynicism he tries to protect himself from the pain and disappointment of the adult world. However, the criticisms that Holden aims at people around him are also aimed at himself. He is uncomfortable with his own weaknesses, and at times displays as much phoniness, meanness, and superficiality as anyone else in the book. As the novel opens, Holden stands poised on the cliff separating childhood from adulthood. His inability to successfully negotiate the chasm leaves him on the verge of emotional collapse. Ackley – Holden’s next-door neighbor in his dorm at Pencey Prep. Ackley is a pimply, insecure boy with terrible dental hygiene. He often barges into Holden’s room and acts completely oblivious to Holden’s hints that he should leave. Holden believes that Ackley makes up elaborate lies about his sexual experience. Stradlater – Holden’s roommate at Pencey Prep. Stradlater is handsome, self-satisfied, and popular, but Holden calls him a â€Å"secret slob,† because he appears well groomed, but his toiletries, such as his razor, are disgustingly unclean. Stradlater is sexually active and quite experienced for a prep school student, which is why Holden also calls him a â€Å"sexy bastard.† Jane Gallagher – A girl with whom Holden spent a lot of time one summer, when their families stayed in neighboring summer houses in Maine. Jane never actually appears in The Catcher in the Rye, but she is extremely important to Holden, because she is one of the few girls whom he both respects and finds attractive. Phoebe Caulfield – Phoebe is Holden’s ten-year-old sister, whom he loves dearly. Although she is six years younger than Holden, she listens to what he says and understands him more than most other people do. Phoebe is intelligent, neat, and a wonderful dancer, and her childish innocence is one of Holden’s only consistent sources of happiness throughout the novel. At times, she exhibits great maturity and even chastises Holden for his immaturity. Like Mr. Antolini, Phoebe seems to recognize that Holden is his own worst enemy. Read an in-depth analysis of Phoebe Caulfield. Allie Caulfield – Holden’s younger brother. Allie dies of leukemia three years before the start of the novel. Allie was a brilliant, friendly, red-headed boy—according to Holden, he was the smartest of the Caulfields. Holden is tormented by Allie’s death and carries around a baseball glove on which Allie used to write poems in green ink. Sally Hayes – A very attractive girl whom Holden has known and dated for a long time. Though Sally is well read, Holden claims that she is â€Å"stupid,† although it is difficult to tell whether this judgment is based in reality or merely in Holden’s ambivalence about being sexually attracted to her. She is certainly more conventional than Holden in her tastes and manners. Mr. Spencer – Holden’s history teacher at Pencey Prep, who unsuccessfully tries to shake Holden out of his academic apathy. Carl Luce – A student at Columbia who was Holden’s student advisor at the Whooton School. Luce is three years older than Holden and has a great deal of sexual experience. At Whooton, he was a source of knowledge about sex for the younger boys, and Holden tries to get him to talk about sex at their meeting. Mr. Antolini – Holden’s former English teacher at the Elkton Hills School. Mr. Antolini now teaches at New York University. He is young, clever, sympathetic, and likable, and Holden respects him. Holden sometimes finds him a bit too clever, but he looks to him for guidance. Like many characters in the novel, he drinks heavily. Read an in-depth analysis of Mr. Antolini. Maurice – The elevator operator at the Edmont Hotel, who procures a prostitute for Holden. Sunny – The prostitute whom Holden hires through Maurice. She is one of a number of women in the book with whom Holden clumsily attempts to connect. D. B. Caulfield – Holden’s older brother. D. B. wrote a volume of short stories that Holden admires very much, but Holden feels that D. B. prostitutes his talents by writing for Hollywood movies. 3.Which ones changed? Explain how the characters that changed. 4.Which ones stayed the same?  5.What is the setting of the story? Does it remain constant? If not, list all settings. 6.What effect does the setting have on the story? (If you changed the setting, how would the story change?)  · Holden begins his story in Pennsylvania, at his former school, Pencey Prep. He then recounts his adventures in New York City 7.If you wanted to give this story a different a title, what would it be and why? 8.Find one place in the text where the author uses language in an interesting way. Explain why it is interesting.

Reaction to Persepolis Essay Example | Topics and Well Written Essays - 500 words

Reaction to Persepolis - Essay Example Indeed, it discloses social changes in a way which is both praiseworthy and highly innovative. Persepolis is a fiction which is uniquely different in its graphical representation. It is both interesting and funny in its anecdotes. But at the same time, it has been successful in informing the world as to how the religious revolution had impacted the common man. The post monarchy period was a turbulent time for the nation which has been much misunderstood by the rest of the world. Through the book, Satrapi has shown that even during the religious rule, the common man had same aspirations and dreams as of other countries who might be undergoing traumatic socio-political upheaval. Persepolis’ graphics are sharp and text is crisp which succinctly conveys the changes that take place in the country during and after the religious revolution. During the Monarchy, Iran was a modern country where people were free to express themselves. But revolution changes everything overnight and the very people, who used to praise the Shah turn against him. The earlier secular regime was found to be politically corrupt by new government. The friendly police, under religious leadership, suddenly became more menacing. Satrapi’s novel shows these changes and portrays society under Khomeini. It accurately reflects the social changes that had become more distinct in their threatening postures of the revolutionaries and stringent Islamic code of conduct. Most interesting has been her childhood imaginations where she aspires to become the Prophet so that she can make the world better. But she would also rather become soldier so she could defend her country when Iraq had attacked! The author has shown the passionate desire of a child who wants to reform and resolve all the social problems. At one point she says ‘I wanted to be a Prophet because.. my

Weekly Journal Essay Example | Topics and Well Written Essays - 250 words

Weekly Journal - Essay Example After reviewing our procedures, I became increasingly impressed by their effectiveness. I became more conscious of the means we use make our parents and clients comfortable, and the necessity for incorporating that into the educational environment. I considered how it’s necessary to establish a friendly environment by staging the initial meeting in a comfortable library room with a fire place. This removes the issue of being over authoritarian. In my own experience with language learning I remember "No hacer gestos obscenos", and how I figured out "gestos" means gestures and "obsenos" is obscene, intuitively using cognates. The articles motivated me to begin web searches to obtain lists of cognates and to look for additional methods for implementing them while working with ELL learners. I’d like to develop a lesson plan that would appeal to Junior and High School language-learners, rather than just primary students. My theory is that within the lesson on cognates the actual nature of grammatical differences between the languages could be addressed. For instance, pointing out to students that English allows consonant endings where in Spanish you will consistently see cognates ending in vowels. This is a key distinction in the Helman article and I believe consistently addressing this in lessons, as a supplement to the lesson on cognates, would be of great effectiveness to older students. As I compiled a list of words that will be helpful to students, I developed a new understanding and empathy for ELL learners. I realized first-hand the effort it takes to complete work in a language that isnt my own, and how it is very easy to discredit the home language. Attempting to do class work in a foreign language, acquire vocabulary and develop proper syntax in a foreign tongue is intensely challenging and all methods of sheltering should be used to promote cultural

Organization development Essay Example | Topics and Well Written Essays - 2000 words

Organization development - Essay Example The diagnosis of M-restaurant is conducted to identify â€Å"what is the current situation of the restaurant†. Next, required changes for the restaurant refer to â€Å"what is the goals† are clarified. Finally yet importantly, the core question concerning â€Å"how to get the goals† will be taken into discussion. M-restaurant organization development is the application of behavioral science knowledge to make an improvement in the organizations health. It improves internal relationship and speeding up problem-solving skills. Organizational development of M-restaurant is a planned effort in the whole organization and managing it from the top, accelerating M-restaurant organization effectiveness and health through planned interventions in the process of using behavioral science in the M-restaurant organization. This management must be from top. This top management must be committed to, and knowledge about the goals of the program and it is mandatory and actively take part in the management effort. This focuses on the M-restaurant organization as whole; plant, firm or work group to attain the set focused outcomes. M-restaurant organization development contains both professional fields of social action and area of scientific inquiry. This involves the generation and continues reinforcement of chance by using four major interventions, techno structural, human process, human resource, and strategic intervention. Part of M-restaurant organization development concentrate more and heavily on a different kind of chance than others. Its main intention is to improve company’s full strength in productivity and profits. There is also the ability to solve its problems also to manage change. This process has been categorized into three main steps; entry, normative change, and structural change. The stage entry stage has the goal of establishing a felt need for change using three approaches, interviewing, survey information and other modes to give

American Indian Philosophy Research Paper Example | Topics and Well Written Essays - 2000 words

American Indian Philosophy - Research Paper Example In the literal meaning, philosophy refers to the love of wisdom. In fact, philosophy is derived from a word that means love of wisdom (Fixico 2). As a result of many roles and tools that philosophy plays, different meanings of philosophy have arisen. Therefore, it can be defined as a set of theories that study of the elementary nature of knowledge, existence, reality, mind, values, language and reason. It is a tool that tries to seek the truth by questioning why things are done in a certain manner. It uses the science of reasoning to scrutinize the ideas, statements, thoughts, and most importantly the way things are done. American Indian philosophy is an association whose members are professional philosophers and students studying philosophy. Their main aim is to promote and further the study of all issues of philosophy that affect the indigenous people and the community (Fixico 7). This is a philosophy paper that summarizes some of the ideas of the great philosophical thinkers and with their major contribution to the many beliefs of the American Indian. According to Fixico (11), philosophy is fundamental because besides being used for teaching, it is a rational tool for investigative purposes of the being, knowledge and conduct. Philosophy is used as a tool used to convince people especially when they are in the wrong. Through its tools of reasoning it is able to subject people’s opinion to the rigor of scrutiny and eventually it can identify a flaws reasoning and they can be convinced otherwise. Philosophy also serves to develop intellectual abilities which are important in life. Other than h aving the requisite skills for a particular profession, the knowledge of philosophy helps an individual to become analytical, interpretive and critical in human capacity context and to any subject matter. Philosophy has made it possible for people to classify what they believe in by thinking about ultimate questions about the existence of God. Philosophy makes it possible for a person to study the about the past and able to discover why the people thought as they did and scrutinize the value they thought may have been based on (Fixico 22). Philosophy also influences the everyday lives by affecting the languages we speak and gives it a classification. For example philosophy holds an idea that there is a difference between things and action which is used to classify a language into nouns and verbs. Therefore we make a philosophical inquiry each time we try to find the difference between noun and verbs. Philosophy has helped in many ways to transform many institutions such as governmen t, marriage, religion, family, education and business as reported by Fixico (29). Philosophical arguments have led to putting to an end system of government that is delivering to expectations. It is bringing prompt changes in the laws and the changing of the whole economic system. These changes have been effective because the leaders of these institutions have been able to hold beliefs about what is considered essential, true and real about how the institution should be led and how life should be. Fixico (48) asserts that the education system is based on philosophical ideas about the development of what students should learn about and for which purpose. Democratic society which has been developed by society philosophy hold it firmly that people should be left to think and make choices for themselves. However, non democratic societies do not apply the use of philosophy in the leadership thus discourage democratic rule whilst insisting on citizens to surrender their own interests at t he expense of the state’s interest (Fixico 51). Therefore, the values and skills of philosophic ideas that are taught by the educational system of society have been developed as a result of philosophy. Branches of philosophy Philosophy is divided into various branches, which include the following. First, is the epistemology which is the

Emphysema Research Paper Example | Topics and Well Written Essays - 2500 words

Emphysema - Research Paper Example According to National Institute of Health, NIH (2014), COPD encompasses varied lung diseases that include emphysema, chronic obstructive airways disease and chronic bronchitis. This paper focuses on emphysema, the main type of COPD as noted by Klaassen (2013). Emphysema is a type of chronic lung disease. It normally causes people to have breathing difficulties due to blowing out air being limited and majorly affects people between the ages of 45 and 60 (NIH, 2014). It is estimated that over 10 million people in America are likely to have emphysema with 2011 having had 4.7 million Americans diagnosed with the condition according to statistics from the American Lung Association (2013). Historically, men exhibit higher prevalence for emphysema than women, though the past five years has seen the prevalence in women increase by 63% while prevalence among men has decreased by 6%. Together with bronchitis, emphysema is ranked fourth among the leading causes of death in America, killing abou t 16,242 people every year. The pathogenesis of emphysema largely remains unclear. However, it has been generally accepted that emphysema occurs when delicate linings of air sacs which occur in the lungs get irreversibly damaged. It involves the inflammatory changes that occur in small airways accompanied by loss of small vessels and alveolar septal structures. This, according to NIH (2014), occurs due to gradual destruction of air sacs in the lungs making the patient slowly deprived of breath. There is also the postulate by Nici and ZuWallack (2012) that emphysema results from protease-antiprotease imbalance. For proper maintenance of lungs, there needs to be a delicate balance in the activity of protease and antiprotease. Interference with this balance results to lungs being destroyed or inappropriately repaired, eventually leading to emphysema. Additionally, the destruction of elastin fragments resulting

Catholic Mass Essay Example | Topics and Well Written Essays - 500 words

Catholic Mass - Essay Example This in my very humble opinion made the whole experience awesome. I can relate so many rituals that happen throughout the mass. They occur in four different parts. The first one is gathering, followed by storytelling, meal sharing and commissioning (Richstatter, 1989). At the very beginning, gathering rites happen. With this, members have to head to the church to form a congregation or a gathering. This is when mass takes place. At the entrance, there are ushers who gladly welcome everybody. Should they realize the presence of a new person, they guide you on how to carry yourself. They also give you missalettes that can help you to follow the mass and find it easy and enjoyable to participate in the celebration. A very common ritual that happens at the beginning of the entrance is the use of holy water to bless you. Catholics believe that the holy water acts as a reminder of baptism. This is why they have to do this each time as a sign of renewing the promise made during baptism. Having explained the rituals that happen in the first part, I find them very much important in our daily lives. We meet strangers daily in our lives. Giving them a warm welcome(Richstatter, 1989) determines how comfortable they feel when around you. This ritual has a great connection to the doctrines and the daily teachings of the Catholic Church. This is because it teaches and familiarizes members on the importance of being ready for each other. Since these rituals occur one after another, it is nice to relate them to each because they occur under the first part. We sin daily in our lives and find it difficult to be sorrowful of the sins before God. Through the ritual of using holy water at the main entrance is a sign getting together to God before the mass begins. A belief is worth practicing. This is so evident in the Catholic Church. They keenly imitate the happenings that Jesus Christ did all the way from the last supper to the day he rose from the dead. This shows a great

The magic of the Arabian Nights Essay Example for Free

The magic of the Arabian Nights Essay The original, authentic, real Ur-text of the Arabian Nights (aka Alf Layla wa-Layla, or the Tales of a Thousand and One Nights, or just the Nights) is a mythical beast. There are far more than a thousand and one nights, for the thirty-four-and-a-half stories in the fourteenth or fifteenth century â€Å"core† body of the Nights were soon supplemented by other tales in Arabic and Persian, from the culture of medieval Baghdad and Cairo, and then in Hindi and Urdu and Turkish, tales carried by pilgrims and crusaders, merchants and raiders, back and forth by land and sea. And then came the narratives added by European translators, as well as the adaptations (in paintings and films) and retellings by modern novelists and poets. There is no agreed-upon table of contents. As Marina Warner points out, at the start of this enchanting book, â€Å"the stories themselves are shape-shifters†, and the Arabian Nights, like â€Å"one of the genies who stream out of a jar in a pillar of smoke†, took on new forms under new masters. The corpus lacks not only parents but a birthplace; Persia, Iraq, India, Syria and Egypt all claim to have spawned it. So the Thousand and One Arabian Nights are not only not a thousand and one but not (just) Arabian. The chronological and cultural strata of the Nights are like the layers of a nested Russian doll: you pull off the twentieth century (Salman Rushdie in Haroun and the Sea of Stories, Walt Disney, Errol Flynn) and then the nineteenth and eighteenth century (Marie-Catherine d’Aulnoy, Jean Antoine Galland, Richard Francis Burton, Edward W. Lane); and finally you get to the Arabic sources, and you think you’ve hit pay dirt. But then you sense, behind the Arabic, Homer and the Mahabharata, and the Bible, and you see that there is no there there. It’s not an artichoke – peel away the leaves of the later, accreted, interpolated layers until you find the original centre – but an onion: peel away the leaves and at the centre you find – nothing. Or, perhaps, everything; lacking a birthplace, the Nights also lack a grave: â€Å"The book cannot ever be read to its conclusion†, says Warner: â€Å"it is still being written†. Scholars who could not cure themselves of the nineteenth-century obsession  of searching for the source (of the Nights, of the Nile, of the human race . . .) were soon disappointed to discover that many of the most popular tales – including â€Å"Sinbad†, â€Å"Aladdin and his lamp†, and â€Å"Ali Baba and the forty thieves† – were arrivistes, with no legitimate Arab parents. Jorge Luis Borges, in his essay on â€Å"The Translators of the Thousand and One Nights†, credits Hanna Diab, the Christian Arab colleague of Galland, with the invention of several of these â€Å"orphan tales†. Aditya Behl (in Love’s Subtle Magic, 2012) traces Sinbad back to Sanskrit tales of Sanudasa the merchant. Like the beast fables and mirrors for princes that travelled from India to Europe, so too these sailors’ yarns about the marvels of the Indies circulated in the Islamic and pre-Islamic world of the Indian Ocean. (There is also a thirteenth-century Hebrew text of the Sinbad story). But for many people, the Arabian Nights without â€Å"Sinbad† or â€Å"Aladdin† is like Hamlet without Hamlet, and purists who produced â€Å"authentic† editions without these tales met with such backlash from the reading public that they quickly published supplementary volumes including the beloved bastards. Warner’s subtle unravelling of the rich history of this tradition, from the earliest Arabic traces to present-day interpretations, demonstrates that each of the many versions has a claim to its own authenticity. Yet, within the Arabic tradition, the tales of the Nights were discounted as popular trash, pulp fiction; despite numerous allusions to the Prophet, and quotations and echoes of the Qur’an, they were â€Å"too much fun, often transgressive or amoral fun, to be orthodox or respectable . . .†. Galland cleaned out the homosexual episodes, but Burton (whom Warner calls â€Å"the Frank Harris of the desert and the bazaar†) footnoted them and generally made the tales more salacious, stealing most of them from Richard Payne and adding many of his own, thumbing his nose at the prevailing prudery of Victorian Britain, â€Å"with glee and a fair deal of invention, projection, and transference†. One reviewer epitomized the European translators as â€Å"Galland for the nursery, Lane for the library, Payne for the study, and Burton for the sewers.† Stranger Magic: Charmed states and the â€Å"Arabian Nights† explodes two myths about the Nights: that only the Arabic stories are the â€Å"real ones† and that  you need to know Arabic to understand the Arabian Nights. The two ideas are mutually reinforcing: if there were a single ancient Arabic text, one might well want to read it in the original language; but since there is no such text, the stories in all languages and translations are fair game for all of us to respond to (a creative process in which, as Borges put it, â€Å"the translator is being translated†). The full spectrum of stories certainly yields spectacular insights in the hands of Warner, Professor of Literature, Film, and Theatre Studies at the University of Essex, who knows more than anyone alive about the uses of myth and folklore in literature, fine arts, and film. She has written eye-opening books about fairy tales about women (From the Beast to the Blonde: On fairy tales and their tellers, 1996) and men (No Go the Bogeyman: On scaring, lulling, and making mock, 2000) and spirits (Phantasmagoria, 2006) and much else. She is fluent in a number of European and classical languages. But she does not know Arabic. Though she grew up in Cairo and spoke Arabic as a child, â€Å"unfortunately nobody encouraged me to keep it up, and besides, I never could read it†. I must confess that, as a card-carrying Sanskrit snob myself, I first regarded Warner’s lack of Arabic as a potential barrier to her understanding of the stories; after all, as she herself remarks, of William Beckford (1760–1844), â€Å"Beckford paid attention to these inconsistencies and weaknesses in the fabric of the narrative, possibly because he was working from an Arabic manuscript, and the discipline of translation sharpens one’s wits†. Of course, Warner makes good use of the work of scholars of Arabic, pointing out, for instance, contrasts between the Arabic texts in which a huge female jinn (or genie) takes a trophy ring from 570 men, and the translations, in which she gets only ninety-eight. Moreover, the linguistic subtleties that can be achieved only by â€Å"working from an Arabic manuscript† are not essential to the hunt for the larger game that Warner is after, which is a literary archaeology and analysis of what the Nights have meant to people in diverse cultures and epochs, not merely as amusing Oriental artefacts but as profound sources of human understanding. And even linguistic purists will pardon Warner, as W. H. Auden once pardoned  Paul Claudel, for writing well. A fine novelist, Warner works her legerdemain, hiding behind the velvet curtain at the end of the book the endnotes that betray the extraordinary erudition under the elegant prose. She appreciates good writing and laces her book with bons mots from other writers as well as with her own memorable lines, such as â€Å"Homo narrans observes no ethnic divisions, and has more than one god before him† and â€Å"At a level beneath the surface of the narratives, a meaning gathers definition, the watermark in their fabric†. Good writing, good storytelling, is the heroine of this book, embodied in the heroine of the frame story within which all the other stories are gathered: Shahrazad (Scheherazade). The cuckolded and embittered Sultan Shahriyar every night marries a virgin whom he beheads in the morning; Shahrazad volunteers, but after they have slept together she tells him a story that is still unfinished at dawn; the Sultan postpones her execution to the next day, and the next, on and on; in the course of the stories, she cures the Sultan of his misogyny. This is a story about storytelling, feminist protest, dreams, sex and violence. For Warner, it is the springboard for a meditation, threaded throughout the book, on writing as an amulet, a talisman; for writing as magic; and for the story within a story. Putting your own frame around your story makes you the author instead of just a character in someone else’s story – though of course you may be that too, whether you know it or not. The frame mechanism also underlies the themes of the dreamer dreamt, dreams within dreams, and shared dreams, which abound in the Nights, where â€Å"the storytelling scene itself in the Sultan’s bedroom wraps the stories in the night†. Moreover, as Warner points out, â€Å"the anti-realism of the stories matches dream experiences: suddenness and vividness, fragmentation, episodic and often entangling structures, displacements in time and space, the instability of bodies, and a recurrence of certain motifs, are all features of dreams†. Some dreamers move about on flying beds, apropos of which Warner notes that the English words sofa (from suffiah in Arabic), divan (from diwan in Persian), and ottoman (Turkish) are all words for a day bed; the oriental sofa became â€Å"the epitome of oriental hedonism, . . . a low-lying  couch for reclining and abandoning oneself, alone or with others – to love-making, autoeroticism, smoking, gossiping, daydreaming, to storytelling, reading and studying, and to quietness and reflection†. It is the place where daydreaming readers lie fantasizing about the stories they’ve read. The dream stories, too, fly all over. The tale of â€Å"A Fortune Regained† is about a man who learns, from another man’s dream, where his own fortune is hidden. Borges retold it as â€Å"The Story of Two Dreamers† and attributes it to the Arab historian al-Ishaqi, but it also entered Jewish Hassidic tradition (as the tale of Rabbi Eisik from Cracow) and was retold by Martin Buber. Sanskritists can trace some of the dream tales in the Nights back to the Sanskrit text of the Yogavasistha, which was composed alongside the Ocean of Stories, the Indian version of the Arabian Nights (frames within frames, and all), in Kashmir in the eleventh or twelfth century. But Warner’s goal is different; she traces the dream stories forward to our present world, where the idea that the individual mind creates its own reality, which other consciousnesses may enter and control, â€Å"has become a central modern myth, paranoid, solipsistic, and deeply deterministic. It has gained purchase because it matches the way many experience their lives†. Warner chooses just fifteen stories to retell briefly, from both the oldest and later layers (though she does not include â€Å"Sinbad† or â€Å"Aladdin and his lamp†: there is an Aladdin, but instead of a lamp he has a flying bed). Each story inspires an essay on several themes central to that story: jinns, carpets, witches, magicians, dervishes, dream knowledge, Orientalism, King Solomon, talismans, Voltaire and his crowd, Goethe, flying, toys, money, shadows, films, machines, couches, and much, much more. The essays form a coherent chain. This is not, however, a book to read straight through but one to wander in, forward and back, night after night. Most of the stories involve magic. Warner’s argument about the importance of magical thinking in modernity is not particularly surprising, but she documents it in highly original ways. Her analysis of the exoticization of magic through the use of Oriental material, since the eighteenth century,  enhances her discussion of the way that early films of stories from the Nights superimpose Arabic magic on the magic of filmmaking, so that the magic flying horse becomes an objective correlative of the projector, with the peg between the ears of the magic steed, and the brake on the tail, echoing the mechanism that controls the passage of the film through the projector. There is also the magic of speech acts, not just, â€Å"With this ring I thee wed† but â€Å"Hoc est corpus meum†, which inspired the phrase â€Å"hocus pocus† in mockery of the â€Å"trick of transubstantiation†. Warner discusses the magic of things (such as rings and carpets) as fetishes, and cites Lorraine Daston’s insight (in Things That Talk, 2004) into idols (from the Greek eidolon), illusions that are misleading and fraudulent. Daston contrasts idols with evidence, but notes that the two often blend together; forensic exhibits may be fabricated or, on the other hand, become powerful fetishes and take on the idol’s ability to haunt. Warner compares these â€Å"objects with uncanny life† to Winnicott’s transitional objects and to the quasi-magical functioning of her BlackBerry, Satnav, and iPod. And then there is the magic of Freud. Warner suggests that when Freud called his couch an ottoman and covered it with a Persian carpet, he may have been, â€Å"consciously or unconsciously†, creating an Oriental setting for the first psychoanalytical talking cures, â€Å"a form of storytelling, with the roles reversed (it is the narrator who needs to be healed, not the listener-Sultan)†. Freud, who kept a statue of the Hindu god Vishnu on his desk, was very much an Orientalist. Orientalism looms large in Stranger Magic. â€Å"The Orient in the Arabian Nights has its own Orient†, says Warner, also quoting Amit Chaudhuri: â€Å"The Orient, in modernity, is not only a European invention but also an Oriental one†. Fairy tales had always had what Warner calls â€Å"a structural impulse† to imagine that dangerous magic came from far away, but the â€Å"gradual orientalisation of magicians† exacerbated the tendency to have the dirty work done by strangers, â€Å"so that the home team keeps its hands clean and its smile all innocence†. Warner writes in the shadow of Edward Said’s Orientalism (1978), but she is also sympathetic to Said’s later, more balanced, more generous self (in Culture and Imperialism, 1993), and she  acknowledges some of the positive uses of Orientalism. Through the dynamics of â€Å"reverse colonization†, eighteenth-century Europeans used images of Orientalist despotism and sexual and religious depravity to parody their own culture; Voltaire’s satirical Oriental contes were â€Å"an obvious instance of the West putting on Eastern dress in order to examine itself more clearly†. Western feminists could write of â€Å"emancipation in the Oriental mode†, calling up the image of Eastern men, castigated for tyranny and sexual abuses; while the effeminate East reflected Western women’s condition back to them. Performances of plays about Aladdin, in Britain, were used to address, covertly, arguments about the slave trade in America. The film The Thief of Bagdad (1924, directed by Raoul Walsh, and starring Douglas Fairbanks) is, as Warner points out, â€Å"flagrantly Orientalist†. It ends with the Thief â€Å"acclaimed by the adoring grateful multitude as he enters the city at the head of an army bent on rescuing Baghdad from the tyrant emperor†. For us, the city is no longer Hollywood’s â€Å"Bagdad†, but CNN’s Baghdad. As I read Stranger Magic, the city of Bagdad/Baghdad shimmered before my eyes in a double image: the magical place of flying carpets and the scene of a devastating war. I was stunned by the relevance of phrases from the old stories, such as, â€Å"He falls into such a rage he declares war on Iraq: he will lay the country to waste†. Eventually we learn that Baghdad and Iraq had those double meanings for Warner as well. How could they not? As she viewed the film, The Thief of Bagdad, during the war in Iraq in 2003, it became â€Å"an unconscious parable of Western expansionism at the level of nations†. She began the research for this book during the first Gulf War, and wrote it â€Å"during the many, appalling and unresolved conflicts in the regions where the Nights originated. I wanted to present another side of the culture cast as the enemy and an alternative history to vengeance and war†. Not that the Nights themselves come off scot-free; the â€Å"later layers† of narratives include a lot of violence against Christians and conversion to Islam, while the European translations are often anti-Semitic. But in earlier layers there is more interfaith marriage and the observance of Islamic precepts of  tolerance. Warner hopes that her reading of the Nights might offer â€Å"a path towards cha nging preconceptions about Arabs, Islam, and the history and civilization of the Middle and Near East†. The impulse to write a book reminding readers of the beauty and wisdom of that civilization makes Warner an Orientalist in the pre-Saidian, positive sense of the word, which once meant â€Å"people who love the Orient† – never mind how or why they loved it. Many of the early European historians of religions, in the eighteenth, nineteenth and twentieth centuries, were trying, within their Orientalist limits, to make the civilization of the Orient comprehensible, and hence acceptable, to people in the West who would otherwise regard all Orientals as ignorant savages. The founding mantra of the science of comparative religion was the hope that if you know peoples’ stories you are less likely to slaughter them, the lesson that Shahrazad taught to the Sultan. This is the comparatist’s version, avant la lettre, of Emmanuel Levinas’s famous dictum that the face of the other says, â€Å"Don’t kill me†. The guiding impulse of Stranger Magic tur ns out to be that noble, if perhaps naive, Orientalists’ goal. But Warner has another personal investment in this book. She asks, at the start, â€Å"How do we live with the intrinsic, problematic irrationality of our consciousness? How do we make a helpful distinction between religious adherence and an acknowledgement that myth and magic have their own logic and potential, independent of belief in higher powers?† Noting that eighteenth-century writers used the Orient as a place where â€Å"their own reasoning imagination could take wing†, and granting that â€Å"reasoned imagination† (Borges’s phrase) is an oxymoron, she nevertheless hopes that the dream-like stories of the Nights might be the â€Å"fable of modernity† that she has longed for, â€Å"a fable that would meet anthropological needs†. Warner confesses that her particular attraction to â€Å"the implausible, impossible, and fantastic stories† puzzles her, for, she remarks, â€Å"I was once a fervent Catholic and know what it is like to yield fully to verbal transformative magic, miracles, and other demands on faith beyond reason, and I struggled free (lost my faith) a long time ago. So why do I still like to think and read about jinn and animal metamorphoses, conjured palaces and vanishing  treasures, deadly automata and flying sofas, ghastly torments and ineluctable destinies?† Ah, Marina, walk over to that ottoman that Freud covered with the carpet, lie down, and reread that paragraph; it is not your question, but your answer. And, abracadabra, it is our answer too.

Can Death of a Salesman be Described as a Tragedy Essay Example for Free

Can Death of a Salesman be Described as a Tragedy Essay Aristotle first defined a tragedy in literature as a story where the main character is a hero a very brilliant person except that he has one major flaw which leads to his downfall, namely, death. Shakespeare then expanded on this and produced his world famous tragedies such as Romeo and Juliet, Macbeth and Hamlet. In all of these plays, the main character is a person of high social standing and exceptionally talented, however each has a very serious flaw as well. For example, Romeo is of Italian nobility and is very efficient with a sword and dagger but he is a fool for love and falls in love with Juliet as soon as he sees her, despite already being in love with Rosaline beforehand. That is the flaw which eventually leads to his demise. This definition has over time become the benchmark for a tragedy. Arthur Miller was an immigrant to the USA and can be seen as the opposite of Willy. Willy, however, is a proud born and bred American and holds to heart the very fundamentals of the American Dream a very capitalistic ethos. Miller, on the other hand, had communist beliefs which eventually landed him in trouble with the government. Both Death of a Salesman and another of Millers plays, All My Sons both have the foundations of the American Dream and also both secretly criticize the capitalistic belief. In Death of a Salesman, Willy dies just trying to live the American Dream and he never gives up on it an indication of his extreme optimism in all things despite how blatantly unrealistic achieving the American Dream was for him. The characterisation of Willy Loman is also quite interesting. He strives to be like a very old, successful salesman he met that worked from home, who when he died, numerous people he knew went to his funeral. He is someone everyone can relate to and make us love him, but he also has qualities that we all loathe and make us hate him at times. This is purposefully done by Miller to only make it more shocking when Willy dies in the end despite it is made quite obvious to readers it is inevitable. His name is also carefully planned out by Miller Willy is an average name and nothing special, but his surname is a clear reference to what he is. Loman low man is clearly meant to show how ordinary he is, despite just how much Willy strives to be the opposite. Willys main character flaw is that he is just too proud. For example, when he is offered a job by Charley his neighbour after being fired, Willy straight out refuses and is quite offended as he sees it as giving up and asking for help. This is shown by when Willy says, I dont want your goddam job! After Charley politely offers him a good one. Willys strong beliefs in the American Dream are also shown when he says, A man cant go out the way he came in, Ben, a man has to add up to something, by coming in, Willy means when a man is born and by going out, Willy means when a man dies. Also, adding up to something must mean being rich in Willys context. This follows the American Dream in that a man makes something of himself from nothing. Willys greatest fear has always been dying with nothing exactly what happens in the end. A use of dramatic irony by Miller, Willy willingly fulfils his own utmost fear. That quotation is also foreshadowing Willys death another intentional device by Miller. Besides his pride, another flaw of Willy is very poor and deteriorating mental health and he is subject to random flashbacks and hallucinations often of his dead and once very successful older brother, Ben, someone Willy idolizes. An example of one of his hallucinations is when Willy says, Ben, Ive been waiting for so long, despite Ben being dead at this point. The play is also cleverly structured by Miller. Music for example a flute plays in the background during some scenes for an added dramatic effect. This flute is heard in both the opening and ending scene. The play also makes heavy use of flashbacks, but sometimes a flashback scene plays on stage at the same time as the scene set in the present. This technique is seen in Act Two, while Willy is in the restaurant with Biff and Happy. On the whole, the structure is skilfully used to make the storyline more immersive to the audience. Although, it does not have the same level of effect when being read from a book. The historical context of the play greatly influences both the themes and language of the play greatly. Death of a Salesman is set during the late 1940s. This time setting influences both the characters and the audience, as the play first premiered on the tenth of February, 1949 the life of Willy Loman was something Americans going to watch the play at that time could relate to. Sixty years on, more modern audiences will react differently as times have changed and the idea of the American Dream isnt as dominant anymore. Besides the American Dream, other common themes can be found in the play. Betrayal is quite clear as Willy betrays Linda by cheating on her with the Woman, and Willy also sees the way Biff rebels against him as betrayal and as Willy himself says, Spite! . Another major theme would be one man Willy in this case being kept back from his dreams by society. In addition, the language used by characters matches the historical setting and context. In performances of the play, characters do not usually have the New Yorker accent you would expect, but they talk like a New Yorker. For example, words like gee, and rhetorically asking the person they are talking to if they hear this? On the subject of whether we can define Death of a Salesman as a tragedy or not is not a simple question as there is substantial evidence for both sides of the argument. To begin with, those who say that it is a tragedy may argue that it ends with the death of Willy, the main character, just like other tragedies. Moreover, Willy has explicit flaws which slowly lead to his downfall throughout the play. Finally, Willy may not ever do anything that can be deemed heroic, but within his own household he is very much a figure that is looked up to so it may still be a tragedy, albeit on a less grand scale. In contrast, you could argue that it is not a tragedy as all other characters from Shakespeares tragedies were people of high standing whereas Willy is not. Additionally, Willy is not at all a hero by any definition in fact he is in some ways a bad person as will be shown. Finally, Shakespeares heroes have quite dramatic flaws, whereas Willy has the same flaws as every ordinary human being. These are quite convincing arguments to why it isnt a tragedy. We will be looking at each argument more in-depth. The play follows the tragedies of Shakespeare in that the main character dies in the end. Willy commits suicide by crashing his car so that his family would get the life insurance money of $20,000 and make life easier for them. This is of course a noble reason to kill oneself as it is very selfless. However, it would make Willy a hypocrite as killing himself is also him giving up something he condemned. Nevertheless, his intentions were admirable and this could make him seen as a hero since he willingly died for a selfless cause.

Milk Brands In Mauritius

Milk Brands In Mauritius Literature review is a critical and an evaluative summary of the themes, issues, and arguments of a specific clearly defined research topic. The aim of this chapter is to review the points of findings about the title how milk brands affect the purchasing decisions of consumers. 2.1 Brief History on Milk Brands in Mauritius Mauritius imports milk powders from Australia and New Zealand. The milk powders have different brand names such as Farmland, Twin cow and others all depend the countries, which it come from. Once it reaches the home country, it is being channeled to two or more industries in Mauritius for its packaging. Then, it is being sold in bulk to shops, super and hypermarkets. Companies such as Innodis Ltd, ISO Pack Ltd, Eden vale Distributors Ltd, and other pack the different milk brands and distribute them. However, Mauritius imports milk from other countries because its consumption has rapidly been increased. In addition, importation of milk is becoming necessary for Mauritius due to increase in demand of branded milk by Mauritian clients. Regardless to the price and quantity, quality of the product has always been the main factor for customers in their product selection. Branding plays a key role in the recognition of the product. The annual consumption of milk in Mauritius is approximately nine millions litres which is equivalent to 12% of the total consumption of different brand names (Hulman et al., 1990). There is a rise in the demand for milk in Mauritius. In 2013, the Mauritian customers are moving towards mostly Farmland due to its quality and advertisement on T.V and radio. In our island, the brand names for milk have substitutes due to the different brand names available on the market. Thus, if we are not satisfied with a particular milk brand, we always have the choice to opt for another brand. According to AGA Webmaster FOA (2013), the aim is to ensure milk brand marketed in Mauritius are affordable and the emphasis on Human Resources Development (H.R.D) and provision of inputs and services to enhance production and milk brand processing to facilitate marketing in Mauritius. In the year 1971, the Milk and Meat Project Food and Agriculture Organization (FAO) interpreted that, there is a lack of supplement limited milk production. Furthermore, it was not determined whether it was energy or protein in the supplement that was important, and the basal diet of cane tops and grasses was not evaluated. The FAO has proved that milk yield could be increased significantly by better feeding and management. 2.2 Elements That Influences Consumers Towards Milk Brand Through advertising, design and media commentary milk brands have made its place in the market in Mauritius. This leads branding to give an image of the product to consumers to make a purchasing decision. As per Pearce (2013), the elements that influence consumers are as follows: NAME LOGO TASTE FONTS COLOR SCHEME PACKAGE GRAPHICS SHAPES These points above shared an advance information about implicit values, ideas, benefits and as well as it developed the personality of the consumers while buying the product. Consumers face purchasing decisions nearly every day. Hence, they established a willingness to purchase brand products. Consumers purchasing decisions of brand milk have created certain attributes and interactions in recent years using several methods by means of both qualitative and quantitative (Anon, n.d). 2.3 The Importance Of Branding When Consumers Take Purchasing Decision According to Kotler (1994), Branding is the best way to establish the authority, niche and credibility and authority of individual and business. In other words branding is not only convenient for business or for repeated customer but also easier for others to filter out the countless generic items. The bargaining power of Mauritius is limited. Recently, in an article published on the website businessmega, it was found that about 10,000 metric tons of milk powder is imported on a yearly basis depending on demand and consumption, which is less in quantity in comparison to other countries. The Executive director of La Trobe ltd, Mr. L. Wong and the supplier of Snowy milk stated that local distributors have the entire influence over the prices (Anon, 2011). The importance of branding is as follows: Branding communicates information about the business. Share all types of information about the product to the market. It establishes an identity in order for consumers to recognize the product very well. Branding gives consumers the assurance that the entire products they buy are trustful and enable positive responses from the latter. Branding gives a strategic position in the market and through this, company eventually leads to increased profits. Branding shows an advance details for example: Cost of the products Packaging Marketing and advertising strategies Distribution channels and so on. Branding is the powerful factor in marketing, which helps consumers in taking purchasing decision. When the client is satisfied with a given branded product, they tend to revert to the same brand supplier, (Badgujar (Roll No.04)). 2.4 Brand Awareness To Consumers Donald (2010) defined brand awareness as the customers ability to recall and recognize the brand under different conditions and link to the brand name, logo, and so on to certain associations in memory. That is brand awareness encompasses both brand recognition and brand recall. It helps the customers to understand to which product or service category the particular brand belongs and what products and services are sold under the brand name. It also ensures that customers know which of their needs are satisfied by the brand through its products. Brand awareness is of critical importance since customers will not consider a particular brand if they are not aware of it (Donald, 2010). However, Epstein (1977) argued that human and brand personality traits share the same conceptualization but they differentiate in terms of how they are created. There are three types of brand awareness, which are as follows: Top-of-Mind Awareness occurs when the companys brand is what pops into a consumers mind when asked to name brands in a product category. For example, when someone is asked to name a type of facial tissue, the common answer is Kleenex, which is a top-of-mind brand. Aided Awareness occurs when a consumer reads a list of brands, and expresses familiarity with companys brand only after they hear or see it as a type of memory aide. Strategic Awareness occurs when the companys brand is not only top-of-mind to consumers, but also has distinctive qualities that stick out to consumers as making it better than the other brands in your market. These three types of awareness above inform consumers about some objectives that a good brand of milk product will achieve include: Motivates the buyers Concretes user loyalty Delivers the message clearly Connects the consumers target prospects emotionally Confirms the consumers credibility In Mauritius, almost everyone consumes branded milk such as Anchor, Farmland, Snowy, Red Cow, and others on a daily basis. 2.5 Milk Brand Production And Milk Pricing Branding can result in higher sales of other types and varieties of product associated with a specific branded product. Branding should also analyze by more than the difference between the actual cost of a product and its selling price and they represent the sum of all valuable qualities of a product to the consumer. The branding concept here is taking into account complexity of human behavior and benefit of consumers. Our country import milk from various countries that increase the consumption and the productivity of dairy product in Mauritius. Other countries such as Europe, Australia, and New Zealand and so on are also the exporters for Mauritius. Europe produces milk, New Zealand produces Red Cow and Australia produces Snowy milk, Farmland, Dolly and Anchor. Furthermore, the price hike of imported milk is forcing people to diminish consumption. Multiple actors show the situation will not improve and local production is the only way out. 80% of the milk consumed in Mauritius comes from Australia and New Zealand by Olivier Masson, 2 July 2007 Port Louis. According to Lake (n.d), branding is ones identity in the marketplace. She stated that, it is crucial to realize that packaging always either has a negative or positive influence on the buyer. A negative impression can detour a potential client, just like a positive reaction can influence a customer to buy. She also said that one should pay special attention to packaging when a new brand is launch. This is because many people often do not pay close attention to the packaging if it is a popular brand. How can you package your brand so that it is an integral part of your business and represents a strong identity? Keep in mind that we are not speaking that packaging has only a box, which contains a product, but as a medium, that reflects your companys brand and image. The following common business tools represent packaging: Business cards and stationery Web site Answering system Email address Food packaging is packaging for food. It requires protection, tampering resistance, and special physical, chemical, or biological needs. Milk plays an important role in peoples goal of eating healthily and having an active lifestyle. Milk manufacturers therefore are riding this trend by introducing milk brands that are aimed at health-conscious people. Extracted from the Inspiration Hive, Daily Inspiration on July 9, 2012. With the statement, packaging is a way of formulating a feasible marketing strategy for milk brand. The products presentation leads to a competitive pricing policy and a well-planned advertising campaign will convince consumers to purchase the branded milk. 2.5.2 Preservation In Mauritius, almost everyone consumes branded milk such as Anchor, Farmland, Snowy, Red Cow, and others on a daily basis. Thus, branded milk imported in bulk from other countries and conservation plays is a major factor during these periods. The process of Ultra-high temperature takes place. That is, milk preserved by UHT processing does not need to refrigerate before opening and has a longer shelf life than milk in ordinary packaging. It is sold unrefrigerated in the UK, Europe, Latin America, and Australia. This process helps trade to take place and fulfill the choice, needs, and wants of consumers. 2.6 The Objectives Of Brand In Purchasing Decision Branding is a way to communicate to consumers about the types of products available in the markets. This gives rise to some objectives that should be taken into consideration while dealing with consumers, (Kotler et al. 2001). The objectives that branding should achieve include: Delivers the message clearly Confirms consumers credibility Connects consumers target prospects emotionally Motivates the buyer Concretes user Loyalty Therefore, to succeed in branding, companies must understand the needs and wants of customers and prospects stated by Kotler and Armstrong, 2008. Therefore, by integrating the companys brand strategies through the company at every point of public contact will lead to an increase in demands of products stated by Laura Lake. Taking into consideration the objectives of brand milk in purchasing decisions, marketers also focus in marketing strategies which are; promotion and promotion mix, tools of promotion, advertising and gaining the market share. 2.6.1 Promotion And Promotion Mix Based on Kotler, 1994, promotion is the fourth marketing mix tool. It is the different activities that companies undertake to communicate and promote its products to the target market. Nowadays, companies hire advertising agencies to develop effective advertisements, sales promotion specialist to design buying-incentive programs, direct marketing specialists to build database and interact with consumers and prospect by mail and telephone, public relation firms to supply product publicity and finally develop corporate image of the brand. Furthermore, the promotion mix consists of five major tools referring to Kotler, 1994, are as follows: Advertising Direct marketing Sales Promotion Public Relation and Publicity Personal Selling McCharty 1982, p.37, stated that promotion is concerned with telling the target market about the right product. Promotion includes personal selling, mass selling, and sales promotion. Through the statement of Kotler and McCharty, the aim of purchasing brand milk will lead to an effective measure to make better purchasing decisions. 2.6.2 TOOLS Of PROMOTION The four main tools of promotion are advertising, public relation, direct marketing and sales promotion which convey the message to the consumers. Advertising includes any paid forms of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. In contrast, public relations focus on building good relations with the company by obtaining favorable unpaid publicity. Direct marketing is any form of personal presentation by the firms sales force for the purposes of making sales and building customer relationships. Firms use sales promotion to provide short-time incentives to encourage the purchase or sale of products or services, stated by Armstrong and Kilter, 1999. Tools of promotion encourage and motivate consumers to purchase brand milk along the benefits providing to them. 2.6.3 Advertising According to Armstrong and Kotler (1999), regardless to the budget size, advertising can succeed only if commercials gain attention and communicate well. Good advertising messages are especially important in todays costly and cluttered advertising environment. Two steps are involved: Firstly, creating effective advertising strategies begins with identifying customer benefits that can be use as advertising appeals. Secondly, to develop a compelling creative concept that will bring the message to life in a distinctive and memorable way. Advertising is also the integral part of our social and economic system. In other words, it is a co commitment of modern marketing, which helps the consumers at least in three ways to purchase brand milk, which are as follows: It acts as driving force in decision making. It ensures better quality products as reasonable prices. It saves good deal of time. 2.6.4 Gaining The Market Share Referring to Kilter, 1988, gaining market share is a key factor in reaching a leadership or number one position in any industry. However, gaining significant share requires careful planning, thoughtful well-executed market strategies, and specific account-by-account practical plans. Gaining market share is an extremely important component in the promotion of marketing strategies. Thus, it is difficult for a company to obtain loyalty without gaining high market share. Kilter (1988) also suggested that the five major strategies, which consist of price, new product, service, strength, and quality of marketing, advertising, and sales promotion, are important for a company. 2.7 Factors Of Brand Positioning Positioning is how a product appears in relation to other products in the market. It is one of the main factors that affect consumers perceptions of the milk brand. Brand positioning can help make or break a product depending on the effectiveness of its execution, (subtracted from brand by social). The factors of brand positioning are as follows: 1. Brand Attributes What the brand delivers through features and benefits to consumers? 2. Consumer Expectations What consumers expect to receive from the brand? 3. Competitor attributes What the other brands in the market offer through features and benefits to consumers? 4. Price Price is an easy quantifiable factor and as well as the prices to compete with other companies. 5. Consumer perceptions The perceived quality and value of the companys brand in consumers minds (i.e., does the companys brand offer the cheap solution, the good value for the money solution, the high-end, high-price tag solution and so on ), mentioned by Aaker and Keller 1990, Aaker and Keller 1992, Sunde and Brodie 1993, Dacin and Smith 1994, Bottomley and Dolye 1996. So, this take some time to create a thorough picture of the current market and how the companys brand fits in that market to determine the companys brands current position. If that is not the position you want for the companys brand, take the necessary steps to change it based on the gaps defined when the company analyzed the five factors above. 2.8 Milk Production In Mauritius Currently, in Mauritius we are producing 12% of our local milk production that is 12million liters per year. The government of Mauritius has been encouraging farmers to engage in milk production by providing loans facilities of up to Rs 50,000 per head (with 5% interest). Through this initiative, local milk production has increased slightly over the past years (local milk production was 2% in 2003). However, there are still several challenges faced by breeders and entrepreneurs in the diary industry: the main challenge is the high cost of production, mention in 2013 Nawsheens World, templates: Monday, October 31, 2011. Mauritius produces a few milk brands, which are as follows: Island Dairy Ole Twin Cows Candia Maurilait Over the past years, the cost of production has been continuously increasing mainly because of the price of animal feeds, hence reducing profitability in the business. Milk production will mainly depend on: Management of feeding programs Calf and heifer management Reproductive management of dairy cows Milking management Other husbandry practices related to animal health and welfare, housing, environment and bio-security measures, (2013 Nawsheens World, templates: Monday, October 31, 2011). However, as long as local suppliers cannot sustain our domestic market, no other stuff than milk is more linked with the drawbacks of globalization. 80% of the milk consumed in Mauritius comes from New Zealand and Australia, explains Jean-Cyril Monty, the officer in charge of the diversification desk at the Mauritius Chamber of Agriculture. The latter also suggested that, now that the price has risen by 40% since the beginning of the year 2007, people are diminishing their consumption. This rise in price, which he believes will continue with another 30% by the end of the year, is related to multiple factors outside our control. 2.8.1 Findings On Production Of Milk In Mauritius The quantity of milk produced by the village cows in this experiment (9.2 kg/d during 300 days) is higher than the average production of between 3.5 and 9.2 kg/d reported for the Government stations where cow feed is fed at the rate of 0.5 kg/kg milk. It is also relevant to compare it with the milk production of unsupplemented village cows (4 to 5 kg/d for a lactation period of around 225 days). Although there were only 23 (about 25%) Creole cows in the study their milk production potential appeared to be equal to the more exotic genotypes with a daily mean of 9.6 and 8.3 kg per head for a 301- day lactation in the Vacoas and Mapou areas respectively. This indicates that under these village conditions the Creole breed has a similar performance to the imported Friesians or their crosses. Mauritius milk production can sum up in the following ways: The village cattle breeders own about 11000 females over one year of age. This represents about 65% of the female national herd in this age group. The cattle are a side-line activity of the family. There are normally one to two cows per farm No forage is specifically cultivated for the cows. Forage sources include sugar cane tops, and shrubs and grasses, which are found on roadsides and on common land. The housing and shelter of the tethered animals is often rudimentary. Milk is sold to neighbours or to small scale (20 25 l/d) milk sellers who then distribute the milk. There is little or no use of concentrate feeds as supplements to the hand-collected forage. The cattle are a mixture of the local Creole breed and Friesians. Artificial insemination is subsidised by the Government and is widely used. Milk production is generally low (1200 1500 liters per lactation). There are generally relatively short lactations (about 225 250 days) and long calving intervals (15 18 months). On the basis that the small breeders make a major contribution to national production of fresh milk the work reported here was designed to investigate the extent to which productivity in this sector could be improved. As far back as 1956, Bennie reported that the local Creole cattle could double their milk production with improved feeding. In 1971, an FAO project on Milk and Meat Production suggested that the most important factor limiting milk production was the supply of a protein concentrate to the cow. This FAO project also demonstrated that milk yield could be increased considerably by better feeding and management. (By A A Boodoo, R Ramjee, B Hulman, F Dolberg* and J B Rome*). More recently, Dolberg and Rowe (1984), in reviewing experimental work done by the Mauritian Ministry of Agriculture on milk production, concluded that under local conditions greatest responses in milk production would be expected from protein supplementation. They referred to the work of Mapoon et al (1977) which showed that ground nut cake was more efficient then either a balanced concentrate feed, or a molasses/urea mixture, as a supplement for milk production; and to that of Gaya et al (1982) who reported that supplementation with cottonseed cake increased milk production more effectively than the formulated concentrate [emailprotected] In fact, similar increases in milk production were achieved with about half the level of cotton seed cake as commercial concentrate. A second advantage of cottonseed cake as a supplementary feed is that it requires no mixing. The project described here was designed to investigate and compare the effect of two types of supplements: the commercial concentrate [emailprotected] and the protein-rich cotton seed cake. In addition to the measurements of milk production the study provided the opportunity to investigate, the nutritive value of the most commonly used feed resources (see Boodoo et al 1990). Factors Influencing Brand Preference Kotler (1988) identified affective means of increasing market share as a primary means of achieving competitive advantage in both existing and new customers and stagnant markets. Brand preference is also known as brand adoption. Lalit S. Badgujar (Roll No.04) stated that, people begin to develop preferences at early ages. Brand preference represents which brands are preferred under assumptions of equality in price and availability. Cooper (1993) noted that most innovations come with high risks as most of them failed in the marketplace creating the need for marketers to have a clear understanding of success factors in brand adoption. Theories of adoption have often been used to explain how consumers form references for various goods and services (Rogers, 1995; Tornasky and Klein, 1982; Mason, 1990; Charlotte, 1999). Generally, these theories emphasize on the importance of complexity, compatibility, observability, triability, relative advantage, risk, cost, communicability, divisibility, profitability, social approval, and product characteristics in brand preference (Wee, 2003). The relative importance of each factor depends on the nature of industry under consideration, location, and social characteristics of the consumers of the different brands. In this study, we have focused on four main factors, which the customer depends upon while selecting the brand, which are as follows: 2.9.1 Price Price is a factor, which the consumer may depend while selecting a brand in any kind of product. Most of the consumers may give first preference to quality than the other factors. However, price can have an influence for the final decision of the consumer. If there are two or more brands, for a particular product, the manufacturers will reduce the price in order to attract the consumer but still the consumer must see the quality provided. 2.9.2 Quality In addition, quality of product is another key factor during product selection. Especially in the case of milk, we should depend upon than any other factors the quality. High quality will give us a good health. Pasteurization will also conduct in order to maintain the quality of the milk. The quality of the milk should be good to attract the customers, Kilter (1988). 2.9.3 Services Service is an important factor, which the customer is influenced in the modern market. Placing the orders in the right time at the right place is the part of good servicing. 2.9.4 Advertisement Advertising as a powerful technique of sales promotion has been doing wonders in the domain distribution because it is quite capable of influencing the course of consumption, affecting the process of production, enlarging the exchange and diversify the distribution. That is why it is said that advertising is the arch median lever that motivates the world of commerce and industry. It has the pride of the place in framework of dynamic marketing. The role of advertising in the modern business world can be analyzed from five distinct angles namely manufacturer, intermediaries, sales force, consumers and the society. The ultimate aim of all marketing efforts is to satisfy the needs of the consumers by transforming the benefits of productive efficiency to the final users. 2.10 Conclusion To conclude, this chapter is mainly about branding that is, its importance, concepts, positioning and so on. According to Shimp (2007), consumers represent the starting point for all marketing activities. Therefore, in this part of the project, it is viewed how to communicate with customers and send them feedback about the types of products available in the market. In the literature review, different parts have described in details to make a good analysis and choice for milk brand selection.

Resolving Conflicts in Lorraine Hansberrys A Raisin in the Sun Essay

Resolving Conflicts in A Raisin In The Sun       A mother is the heart of every home. Mothers try to maintain order within a household while encouraging creativity and idealism. In the play A Raisin In The Sun, Mother understands that her children need to form and strengthen their beliefs as they come to realize their personal aspirations. She is the head of the family around whom the conflicts arise and are resolved.    After the death of her husband, Mother struggles to keep her family together by providing the support and guidance they need, and encouraging them to use good judgment and think of the family as a whole before making their decisions. As the family faces various obstacles, each seemingly more severe than the last, Mother begins to doubt her own abilities to raise her children. Although, while in the process of overcoming these obstacles, Mother's strength as a parent is reaffirmed as her children find themselves returning to the values that were instilled upon them in order to resolve their respective conflicts.    The first conflict, which carries on throughout the dra... ...   Conneticut.  Ã‚   Greenwood Press,1998.    Draper, James P. Black Literature Criticisms. Detroit: Gale Research Incorporated, 1992.    Hansberry, Lorraine.   A Raisin in the Sun.   New York:   Signet, 1988.    May, Elaine Tyler. Homeward Bound. New York. Basic Books, 1988.    Patterson, James T.   Grand Expectations: The United States, 1945-1974. New York. Oxford University Press,1996.    Wilkerson, Margaret B. "The Sighted Eyes and Feeling Heart of Lorraine Hansberry." Black American Literature Forum 17.1 (1983): 8-13.   

The Odyssey :: essays research papers

The Odyssey   Ã‚  Ã‚  Ã‚  Ã‚  The Odyssey is one of the two great epic poems written by the ancient Greek poet Homer. Due to its antiquity, it is not known when or where it was first written, nevertheless, the approximate date and place is 700 BC Greece. Later publications are widespread as the text is transcribed in modern English with no deviation from the original story.   Ã‚  Ã‚  Ã‚  Ã‚  The story is set in the lands and seas in close proximity to Greece changing by books as Odysseus, the protagonist hero, recounts of his many fated adventures and misfortunes in a series of flashbacks. Odysseus, a survivor of the bloody Trojan War that left many Greek heroes dead and a city plundered, yearns to return Ithaca and his wife Penelope, who is solicited by countless suitors, yet due to an accidental grievance done to the God of Sea, Poseidon, Odysseus is plagued by misfortunes and spend nearly ten years traveling the seas searching a path home.   Ã‚  Ã‚  Ã‚  Ã‚  The Odyssey is written in the third person omniscient perspective, perhaps the only voice capable of integrating Homer’s usage of the Gods and the supernatural. This perspective shifts as necessary to give the reader a full understanding of Odysseus’ journeys. In fact, without incorporating the supernatural forces, there would be no way of understanding why Odysseus is met with such inhospitality from certain Gods or constructing a majestic recount of the actions in the plot.   Ã‚  Ã‚  Ã‚  Ã‚  Odysseus is the classic Greek hero by all standards. He is a hardened warrior who has fought against the Trojans, a dutiful husband who would journey years to return home, a cunning wayfarer who fares well with any host hostile or amicable, and a mortal in bipolar relation with the Gods. He may be the protagonist, yet as a mortal, he is only a servant to the Greek Gods. Poseidon has a bitter grudge against Odysseus for blinding the Cyclopes Polyphemus, yet Homer balances Odysseus’ fate by giving him the aid of the Goddess Athena. Thus, Odysseus’ fortunes and misfortunes are all the deeds and misdeeds of the Gods, and the protagonist is subject to his fate as determined by the supernatural. Homer’s implications about the life and fate of a man could be easily recapitulated as uncontrollable. Though the Greek Gods do not exist, man’s fortunes and misfortunes still contain unexplainable entropy, leaving mortals with no precise knowledge or grasp of their future yet mortals do have an unfailing sense of hope, just as Odysseus is determined to return home despite his foes and hardships.